I would speculate that all activities we see in the west are multiplied by 10 in Asia. Habby started ramping up spend on Tuesday 9th of August to gain momentum for featuring on both iOS and GP that happened on Thursday 11th of August.
Habby is a Chinese developer which means they know the Chinese market really well. Important to note, we see data without China (revenue wise as well),
#Common sense media zombs io android
Simple, right?Ĭurrently Survivor.io is making 500k USD/day from IAP (in app purchase) and my humble guess would be additional 500k USD/day in IAA (in app ads) revenue.Īccording to Sensor Tower data, the strongest countries for iOS are the US, KR and JP.įor Android it’s VN, US and BR. Is it D30, D60, D90 or D365? But that would be for a separate article. If your LTV is $5, you can run profitable campaigns until you hit $4.5 CPI (or any other CPI that you calculate based on your margins) This is very simplified, because you need to take into consideration a payback period of your campaigns = when do you want to see your money back. You can only scale your budget until the LTV allows you to do so. Scaling a game is not only a function of a killer user acquisition operation. Because scaling a mobile game is all about the CPI vs LTV equation. Marketability is your best friend when it comes to CPI decrease. In order to scale your game, you need to be able to squeeze everything out of your user acquisition. Large hordes of units (huge crowds of people) The best performing concepts had these things in common: I’ve run hundreds of campaigns on different games using different types of creatives. Early marketability testing allows you to gain insights into how well your mobile game’s creative concept will perform during user acquisition, but also how your game concept resonates with the target audience. The most crucial part of mobile games development is to lay strong foundations from the very beginning. Smells a lot like marketability testing at its best. Level up your shotgun ASAP and you are gooood! Scaling the User AcquisitionĪs mentioned before utilises minimalistic 2D graphics to deliver an immersive gameplay experience where you deal with large hordes of zombies. This is an incredible massacre machine that can take down large hordes of zombies with ease. Some of the skills/weapons that you can unlock include my favourite Gatling. They will come in handy, especially when dealing with difficult challenges. There are many skills that you can unlock as you advance in the game. Unlock Skills & Weapons to Advance the Gameplay If you want to make money from your app, or game, you need to convert users to customers, consumers, buyers… But you cannot do that without having them first as a users. We live in a world where „go big or die“ is the main mantra for business growth. Game is for nothing, if it does not have any users. The gameplay is fast-paced, and you need to be at the top of your game at all times. It calls for creativity and quick decision-making. You have no option but to pick weapons and go out fighting. The key to success is to always stay on your toes and be ready for anything.Īs earlier indicated, this game is intense since the whole weight of saving humanity lies on your shoulders. They can easily outnumber and overpower you. Each hero has a different set of skills that you can use to your advantage.Īlways ensure agility and accuracy when dealing with zombies as one wrong move can be your last. You can choose from a wide range of heroes with unique abilities. The only way to survive is to kill them before they get to you.įortunately, the game gives a lot of options when it comes to skill sets.
In the game, you will have to deal with large hordes of zombies. It seems they are using the same items and hero progression as they do in Archero or Punball this time with time-based levels. It utilises minimalistic 2D graphics to deliver an immersive gameplay experience.
It is up to you to put an end to this nightmare and save humanity. You are one of the few survivors left in the city. The infection spreads like wildfire, and the once vibrant metropolis becomes a city of the undead. The entire humankind stares at extinction as an unknown virus turns people into zombies.
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